Avumi is a fashion tech platform designed to provide a digital garment try-on experience for online shoppers. It extends its functionality to fashion brands' websites, allowing customers to virtually and accurately try on clothes before making a purchase. In addition to its core virtual try-on feature, Avumi offers additional services such as fabric digitisation which can potentially enhance the virtual experience. While it's primary aim is to improve customer shopping experiences by providing a realistic virtual representation of products, it also indirectly assists e-commerce businesses by helping to reduce return rates caused by sizing issues. Customers can access this tool via brands' websites, or view a live demo on Avumi's website for a practical illustration of its capabilities.