Smart Content forms part of the suite of tools provided by Benchmark Email to help users optimize their email marketing efforts. This AI-powered tool is designed to assist in email copywriting, enabling users to generate fresh content to fuel their email campaigns. The tool can help generate new ideas for email copy, keeping the text engaging and original even when based on recurring or 'evergreen' topics. For users looking to repurpose their existing content, Smart Content can transform already sent email copy into new content, negating the need to start from scratch. The tool aims to remove the anxiety of starting with a blank page by only requiring a few ideas to generate the initial email copy. Smart Content also has features designed to support the creation of personalized email copy at scale, aligning with the need for unique content for different target audience segments. Additionally, this tool can assist in creating email copy for A/B testing and generating hyper-personalized content, helping ensure email campaigns are consistently engaging and effective.