CallTrack.ai offers a platform that aids in the tracking and optimization of phone calls. This tool focuses on measuring the return on investment of marketing campaigns, capturing leads, and enhancing sales prospects. The platform offers several services, including call analytics, artificial intelligence (AI) IVR, call reporting, and, primarily, call tracking. CallTrack.ai's capabilities extend to tracking text messages, forms, and chats using the power of AI, providing users with real-time updates and comprehensive insights into their campaigns. One of the standout features of the software is the AI-powered IVR qualifier, which auto-transcribes calls and allows for inbound personalized communication based on user information. Another notable functionality is the system's ability to centralize customer data and provide access to customer histories, thus enabling more targeted and effective customer communications. It also has the functionality to coordinate multiple communication channels, like calls, texts, chats, and web forms on a single platform to ensure no lead opportunity is missed. The tool offers its call tracking solution to businesses of all sizes and integrates with various marketing tools, from CRMs and lead management platforms to Google Adwords, boosting user's ROI on marketing campaigns.