Charisma AI is an innovative platform focused on enhancing storytelling with the aid of artificial intelligence. It bestows creators with the ability to develop interactive stories where the audience can meet and converse with virtual characters thereby influencing the storyline. This AI tool offers a no-code solution for designing multi-character dialogues, which has found use in a variety of sectors including entertainment, marketing, and learning and training experiences. Charisma AI allows for creation of believable learning and training scenarios with controllable AI, besides accelerating the production of immersive experiences contingent on conversation. Use of this tool in marketing allows for augmentation of customer relevance through hyper-personalised interactive campaigns. As a plug-and-play platform, Charisma AI is designed for use across multiple platforms such as web, app, and gaming, as well as Virtual Reality. It equips virtual characters with attributes such as voices, emotions, memories, and goals, resulting in a more life-like experience.