Coach Vici is an AI-powered chatbot developed by AI Coaching to assist employees in achieving their goals. Designed to provide a digital helping hand, the bot utilises proven coaching and goal attainment theories, offering 24/7 assistance with the aim of democratising coaching and improving individual and organisational performance. Created by Dr Nicky Terblanche, a leader in the field of human-machine collaborative coaching, Coach Vici offers a seamless integration of human-to-human coaching and AI-assisted interactions, providing ongoing and effective goal-setting support. Beyond establishing individual goals, it is also utilised to align an employee's objectives with their organisation's strategy, facilitating both personal and organisational productivity and success. The platform's additional features include the capability to interact with a vast number of employees simultaneously, thus providing a cost-effective solution for large-scale coaching. Customisation options are also available, enabling organisations to align the coaching tool's interface with their branding and link it with existing HR and support resources.