Clerk.io is a tool designed for significant personalization and relevancy in e-commerce. It helps boost sales by ensuring user-specific personalized experiences across various channels such as site search, product recommendations, emails, social media and ads. Clerk.io is equipped to understand the customers' behavior by tracking their interactions with the website and thereafter providing tailored content or ads, thus facilitating a more engaging user experience. It is an international solution, currently used by stores worldwide for their personalization needs. Integrated with Cookiebot, it offers a cookieless personalization by maintaining user's cookie consent state. As an aspect of GDPR-compliance, the user's permission is obtained before any data tracking and personalization activity. Clerk.io provides a range of features from enhancing site navigation, optimizing overall user experience to statistical reporting, thereby enabling website owners to understand how users are interacting with their website. Note that Clerk.io shares user interaction data with advertising and analytics partners for further analysis and strategizing, requiring users to give their consent.