Content Lab is a tool that leverages artificial intelligence to repurpose video content gathered at events. This tool caters to marketing teams that aim to reintegrate event content into their multi-channel campaigns. Specifically, Content Lab allows users to take a single video and transform it into other forms of content valuable in modern marketing strategies. The tool performs automatic, AI-generated clipping, facilitating users to create video content or select specific segments with ease. It is designed to increase efficiency and effectiveness in content repurposing by significantly lowering the time required for these tasks from weeks to minutes. Content Lab additionally offers dynamic one-click creation capabilities, letting users generate social media content, engaging audiograms, SEO-optimized blog posts, and internal communications. This tool's feature set supports users' ability to maximize their video output, speed up the content creation process, and reduce costs. Content Lab is integrated into the Goldcast platform, establishing it as part of an ecosystem that supports webinar management, content production, translation and captioning, and more.