Brand24 is an AI-driven social listening tool designed to provide real-time access to mentions and insights across platforms like social media, news, blogs, videos, forums, podcasts, and reviews. Primarily targeted towards agencies, marketers, PR professionals and SaaS companies, this tool enables users to monitor their brand's online presence from over 25 million sources, track reach and measure brand awareness. By producing detailed reports based on tracked data, users can measure and enhance their PR coverage and marketing efforts. The platform also provides sentiment analysis that helps segment positive, negative or neutral mentions about the brand. Users can automate reporting to share insights within their teams. It also allows them to access customer insights and understand their preferences, thereby helping them in making data-driven business decisions. Moreover, users can track various hashtags, find influencers, and measure the impact of their hashtag campaigns in terms of reach and engagement. Brand24 also includes features for online reputation management, market research, customer feedback, and competitive analysis.