Delve AI is an intelligent tool designed primarily to produce data-driven personas for business insights. It helps create and understand buyer personas, not only for your own business but also for your competitors. The main functionality focuses on automatically generating these personas by segmenting users based on various parameters like behavior, demographics, and more. Delve AI integrates with Google Analytics to create personas for website visitors, while customer personas are generated from the user's own CRM data. Beyond this, there's extensive functionality to develop social media audience personas and competitor analysis. A key feature includes automatically updating data, ensuring the personas remain relevant over time. Delve AI is designed to deliver insights that help businesses understand their audience better, refine their ideal customer profiles, and uncover their competitors' strategies. The tool is widely used across differing business sizes and industries all over the globe. Furthermore, users have used Delve AI to identify niche targeting ideas, accelerate sales cycle with quality leads, and build highly targeted brand personas.