Era is an AI-powered tool providing personal finance management services. The platform is designed to optimize investments and maximize savings while simplifying the understanding of key financial terms. It aims to make finance management effortless and provide users with personalized financial aids. Era incorporates both AI and human advisors for smart money management. Users can connect all their accounts, track budgets, and set financial goals. It also offers the capability to create automated tasks catering to a variety of needs, such as staying updated with market news and auto-transferring funds. In addition to managing money, the tool takes a proactive approach by keeping users informed about current events affecting their finances. It scans through the latest tech, political, and business news, making them easily digestible for the users. Era can set up weekly updates, offer guidance on understanding the market as per the users request, and provides personalized investment assistance. Era's unique feature is its ability to integrate with existing bank accounts and securely handle transfers without requiring migration to a new financial institution. It also promotes privacy, with user financial data strictly used for providing personalized answers and not disclosed for advertising purposes. The tool is accessible through an app, bringing all money management tools under one umbrella in a user-friendly, chat-based interface.