Extra Blu is an AI Product Assistant specifically designed for the Shopify platform. This tool primarily focuses on enhancing the customer journey within a Shopify store by using artificial intelligence to understand customer preferences and consequently suggest suitable products. This leads to a personalized and intuitive shopping experience for the customer. Furthermore, Extra Blu is designed to seamlessly blend into your Shopify store without any visible watermarks or 'powered by' branding, providing a cohesive experience for users. It is capable of integrating custom information such as return policies, FAQs, and shipping details into the chatbot's knowledge base, ensuring customers have access to essential and relevant information as they shop. Extra Blu champions transparent and fair pricing. It allows merchants to use their own OpenAI key, meaning they only pay for the requests they make and avoids hidden fees or additional costs. This approach to pricing also eliminates markup on API calls from Extra Blu or any third-party.