Faraday is an AI-driven platform that focuses on predicting customer behavior. It integrates with existing business stack to facilitate data-driven decision making, with a specific emphasis on predicting customer engagement and behavior. Features of the platform include built-in consumer data capabilities, stack integrations, AI safety, developer-ready API, and deployment options for both private and public cloud. The platform collects customer-related data to generate a comprehensive understanding of consumer behavior; such data can range across over 1500 consumer attributes. Faraday uses different types of prediction algorithms like GBT and GenAI to forecast a customer's next action, potential spend, churn prediction, and more. Biases that might be present in the model are identified and handled, fostering fairness, and explainability in AI predictions. Faraday also emphasizes security and privacy, including compliance with SOC-2, NIST 800-53, CCPA, HIPAA, and more. The goal of the tool is to empower businesses to make insightful decisions, improve customer engagement and ultimately, enhance their predictive business strategy.