Gretel.ai is a multimodal synthetic data platform designed for developers. The platform's foremost attribute is its ability to generate artificial, synthetic datasets that mimic the characteristics of real information, enabling the improvement of AI models while upholding privacy standards. Users can utilize Gretel's APIs to fine-tune custom AI models and create synthetic data on-demand. One of the fundamental components of Gretel.ai is Gretel Navigator, a tool that offers functionalities like generating data from input prompts and building synthetic data pipelines. It also provides flexible, rule-based data transformation capabilities, and allows users to measure the quality of synthetic data. The platform finds application across various sectors, including finance, healthcare, and the public sector. Gretel's platform is designed to generate anonymized and safe synthetic data, allowing for innovation while balancing privacy. Developers can train AI models using Gretel, validate these models with its quality and privacy scores, and create as much data as needed. The platform can run in your own environment or scale out workloads to the cloud, allowing data to remain on-premises if necessary. Collaboration across teams is also possible. Overall, Gretel.ai provides a comprehensive toolset for working with synthetic data.