Inr is an AI-powered Direct Message (DM) marketing tool specifically designed for Instagram. Its primary function is to assist growth teams and brands in scaling personalized interactions with their followers and customers. By automating DM campaigns, it helps increase user engagement and conversion rates. It also offers an analysis feature that automatically examines and qualifies contacts based on their engagement history and context, enabling more personalized communication strategies through audience segmentation.Inr's tool is designed to facilitate seamless integration of Instagram DMs into existing workflows. It utilizes a no-code builder to design custom scenarios and uses triggers from existing information systems. In addition, Inr enables brands to automate manual prospecting processes at scale, building funnels that help gather leads and track funnel activities.An innovative feature provided by Inr is its custom AI agent which can automatically respond to enquiries, adapting to each brands unique tone of voice. Brands can leverage this AI capability to maintain a sense of personal connection with their followers by providing responses based on general information and FAQs.Inr further enhances Instagrams marketing potential through its capability to supercharge paid ads with DM funnels, which encourages lead capture and prevents leakages. It is designed for diverse user types, including social media-driven brands, rising businesses, B2C startups, creator brands, and agencies managing multiple Instagram accounts.