Lucidya is a social media analytics tool specifically focused on Arabic language markets, but with capabilities for English data as well. It combines artificial intelligence (AI) and big data solutions to enable comprehensive insights and understanding of multiple aspects of digital marketing and business performance. Lucidya's features includes customer experience management (CXM), market research, benchmarking, crisis management, and product development. The tool allots functionalities such as Lucidya Engagement, Lucidya Social Listening, Lucidya Omnichannel, Lucidya Survey, and Lucidya CDP. Lucidya Engagement is designed for optimizing customer service interactions, while Lucidya Social Listening allows businesses to tune into conversations, opinions, and sentiments across social media platforms, news sites and blogs. The Omnichannel and CDP components of the tool offer opportunities for multi-channel customer engagement and personalized customer experience. Moreover, the Lucidya platform is versatile and suited for use in multiple sectors, such as telecommunications, financial services, healthcare, automotive, and government consulting among others.