Ortto is an AI-powered marketing automation software designed to streamline the marketing process and optimise outcomes. It is packed with features that aim to augment different facets of marketing including email and SMS marketing, push notifications, live chats, lead scoring, and more. Ortto boasts its own AI system implemented across the platform, thus ensuring seamless workflows. Its AI functionalities include suggestions for email subject lines, prediction of email open rates, as well as content recommendations during the creation of push notifications and SMS messages. Ortto also offers automated live chat content where the software generates responses based on the website content, past tickets, and existing help documentation. For more advanced operations, users can also train custom AI models on their own data. By doing this, they can foster precision and relevance in the generated suggestions. The intent behind Ortto is to help marketers scale their impact by integrating AI capabilities into their existing workflows. These tools are designed to boost productivity and achieve campaign goals quickly and accurately. The system is versatile and is targeted to work effectively for businesses of various scales.