Particl is a tool designed to assist retailers in automating their competitor intelligence using data-driven insights. It caters to a broad range of industries, such as apparel, beauty, health, consumer goods, jewelry, home goods and supplements. Its core functionalities involve the use of market data to benchmark products, identify undervalued opportunities, set optimal prices, and measure market share. The application employs AI to simplify the intricacies of e-commerce such as sales tracking, inventory management, pricing, assortment, and customer sentiment across the entire digital marketplace, making market understanding more accessible. This service helps businesses leverage critical data from the e-commerce landscape to identify profitable opportunities and streamline their strategy. Notably, it also supports real-time access to sales, pricing, and sentiment data from both online and brick-and-mortar stores. In simplifying the complex dynamics of e-commerce, Particl allows retailers to accomplish more while gaining a holistic understanding of the market.