Roundabout is an AI-powered micro influencer marketing platform aimed at activating creators for marketing campaigns across a variety of industry niches. This tool goes beyond identifying influencers, enabling users to plan, execute, and track influencer marketing campaigns. Roundabout is designed to reduce complexity in influencer marketing for both brands and agencies, providing data-driven insights to identify optimal creators for a campaign. Prices are determined based on the number of content pieces, influencers, and desired results, aiming for a tailored budget-friendly approach. The platform provides specific campaign brief templates for influencers containing all necessary information about storytelling, shipments, and deadlines. Users can streamline content production, and track a campaign's performance in-depth, making data-driven decisions for more impactful campaigns. Roundabout is also keen on transparency, with no hidden charges or subscriptions, and provides strategic support when needed. Pre-selection and validation of creators with full control over content approval, plus a comprehensive pricing structure provides a unique level of flexibility and control for users.