Simple Analytics' AI is a digital analytics tool built to provide real-time insights from website traffic data analytics through an interactive chat feature. This AI tool allows users to ask straightforward questions about their web analytics, facilitating an interactive exploration of their data. Mirroring the functionality of analytics platforms, it generates detailed charts and visuals to help understand traffic patterns and visitor comparison over time periods. This feature supports a variety of use cases, including comparative analytics between different weeks and analyzing grouped traffic sources. Users can also create social media-friendly images of their data for easy sharing and communication of insights. As a privacy-first tool, Simple Analytics' AI does not indulge in unnecessary tracking, thereby ensuring data safety and user privacy. Overall, this feature serves to make analytics accessible and understandable, even for non-technical users, by breaking down complex data into digestible and actionable information. The tool operates on a trial-based model with the possibility of cancellation at any time, offering flexibility to its users.