STRAND Select Collection is an innovative tool that blends sustainable fashion with AI technology. It allows users to create individualistic, one-of-a-kind designs based on their fashionable preferences. The tool offers a variety of themes from current collections for users to pick from and design their own unique attire. The distinguishing feature of the tool permits users a specified number of attempts to design between collections, adding to its uniqueness and user engagement. It aims to enable users to create and wear what's never been worn before, promoting a sense of individuality and sustainability in fashion. It also features a smooth checkout process for the user convenience. Alongside, STRAND Select Collection maintains a strong online presence through its availability on diverse social media platforms, thus enabling a wider reach and richer interactive experience.