ad:personam's Self-Serve DSP is a platform designed to power programmatic advertising and marketing, targeted towards web agencies and small businesses. This tool offers an all-encompassing suite of programmatic advertising solutions, designed to meet diverse advertising needs. It enables the running of various campaign types including video, connected TV, mobile, and display. The platform also features a broad Data Marketplace and advanced targeting options like cookieless targeting and contextual targeting. Ad:personam's platform is built on the robust Microsoft Invest DSP technology, ensuring a powerful experience for creating, managing, and optimizing programmatic advertising campaigns. The Self-Serve DSP is characterized by its 'no minimum spend' approach, allowing even small businesses to take advantage of its features. These features also extend to AI-driven tools which transform complex data into actionable insights, enabling smart, data-driven decisions and effective strategy optimization. Ad:personam's platform aims to simplify programmatic advertising, demystifying it for users without technical expertise, while advanced AI features work to ensure efficient campaign optimization. The platform also aids in campaign management, from creation to optimization, offering intuitive solutions for handling all aspects. Another standout aspect is its capacity for handling multiple ad formats, including banners, images, third-party tags, HTML5, video, and native ads.