WP Dev AI is an artificial intelligence-powered tool designed to aid in the building of custom features for WordPress websites. Instead of requiring a developer, WP Dev users are able to utilise the tool to automate the creation of features based on specific needs. To use the service, one simply describes the required feature and the AI tool generates corresponding code, complete with instructions for implementation. The potential applications of WP Dev AI span a broad range, with examples including automatic retrieval of URL parameters for cookie storage, adding custom Javascript, creating Advanced Custom Fields (ACF), enabling location-based payment methods in WooCommerce, and more. The code generated is stored in the user's private area for future reference and is paired with an accessible, step-by-step guide for easy implementation. This makes the tool suitable not only for developers, but also for ease-of-use with non-technical users. WP Dev AI is applicable to freelancers, solopreneurs, small to medium-sized businesses, and other entities that require a significant amount of custom WordPress features.